Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realise that they are the ones who can give the “desh chalane ka license” - the license to run the country.
The city of Varanasi or Benaras, as it is lovingly called, is known for the ghats of Ganga and the prestigious Banaras Hindu University, that has a glorious history of more than a century. However, besides being a city that holds an unforgettable history, Varanasi has always been one of the most politically charged areas of Uttar Pradesh and India at large. Uttar Pradesh becomes a state of utmost importance, it being the most populated state of India. The politics is majorly dominated by state level parties like Samajwadi Party, and national parties like the Bharatiya Janata Party, Indian National Congress and Bahujan Samajwadi Party.
The large number of students and young voters with the support of India’s most trusted two-wheeler company, Honda organized a scooter rally across the city to encourage maximum participation during the upcoming elections. The main aim of the rally was to motivate the people to contribute to bring about a change in the country. The two – wheeler rally across the city was aimed to inspire every individual to vote ensuring an increase in the voting percentage and to make sure that this time no seat remains empty – “koi seat na jaaye khaali”.
The people feel that issues like employment, basic amenities like electricity, roads and water; and national security should be taken as issues of utmost importance during the elections and people should choose the representatives who will work for these sectors. Hence, it is time for the people to come out of their houses and vote to bring a change in the country and make it a #Active India.
It is the citizens who have the power to give the “desh chalane ka license” and they should use that to cast their vote. For making the country’s democracy a success, it is necessary that every individual casts a vote. The participants of the rally spread the message that “desh tabhi chalega, jab vote karega” – the country runs only when the citizens vote.
India’s most trusted two-wheeler brand, Honda’s #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.