Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realize that they are the ones who can give the “desh chalane ka license” - the license to run the country. The #ActivIndia campaign, in no time, has inspired over 4.4 million people who have already taken a pledge to vote in the upcoming general elections.
The hot April climate has not been successful in bringing down the spirit of the Bengaluru people who organized a large scooter rally with the support of Honda Activa to spread awareness about voting in the masses of the city. Every individual in the rally stands firm to the belief that, sitting at home won’t bring a change in the country, every citizen must take up the responsibility to bring a change in the situation. For making the country’s democracy a success, it is necessary that every individual casts a vote. The rally goers’ motto was that “desh tabhi chalega, jab vote karega” – the country runs only when the citizens vote.
The participants of the rally believe that they can encourage more and more people to come out and vote because it not just a right or privilege but a responsibility that one has towards their country. They consider themselves lucky to be a part of a democratic nation that provides them the choice to choose their own representatives. The rally is to inspire everyone to vote to ensure an increase the voting percentage and to make sure that this time no seat remains empty – “koi seat na jaaye khaali”. It is the mass who has the “desh chalane ka license” and they should use that to cast their vote. The rally had no age limit as people from all age groups engaged in contributing what little they could to ensure that Karnataka, this time has a bigger voter percentage.
The problems that the voters might face like lack of facilities and transportation is all taken care of by India’s most trusted two-wheeler brand. Honda #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.