Honda Activa launches a one of its kind, #ActivIndia campaign during the election season to encourage more and more people to cast their votes to make a difference. It prompts the citizens to realize that they are the ones who can give the “desh chalane ka license” - the license to run the country.
A group of youngsters in Hyderabad took out a scooter rally, to spread awareness among individuals about the importance of the elections and how each of their votes makes a difference. The students believe it is their responsibility that they vote for the correct parties who will help them in their times of need and initiate reforms in education. Hyderabad has become more popular due to its active participation in spreading awareness during the election season. The students went across the city along the popular joints like Paradise Hotel, Necklace Road and Tank Bund.
The people in Hyderabad strongly believe that ‘desh tabhi chalega jab vote karega’ – the country runs properly only when the citizens cast their vote. The campaign is not just about making the people aware of their voting rights but also encourage them to turn up in huge numbers at the polling booth to select their representative. It urged people to take along a friend or family member with them when they go for casting their votes on their two wheelers, so that koi seat na jaaye khali - no seat remains empty.
Honda #ActivIndia is an initiative to spread awareness about the right and responsibility to vote in all parts of the country. It is a call to every young individual out there to realize how important each vote is and urges them to contribute to the reshaping of the nation’s government.
Here’s how you can support #ActivIndia -
1. Pledge to Vote: Visit www.hondaactivindia.com & join the #ActivIndia movement
2. Set SMS reminder: Select your polling date on the website and get reminded a day before.
3. Join the movement through missed call: Just give a missed call on 9870500111 and support the #ActivIndia movement by taking a pledge to vote
4. Frame your pledge: Show the world your customized pledge frame and spread awareness.
5. Spread the cause: Upload your pledge certificate on social media and ask your friends and family to take the pledge too!
6. Every vote counts: Ensure two votes are cast for every two-wheeler. Ride to the polling booth with a pillion.