ONE INDIA by Facebook

One India Season 2 | Empowering The Local Kirana Stores In The Country

Written By Digital Desk | Mumbai | Published:

‘Facebook presents One India’ is a series which showcases stories of ordinary people coming together to impact the lives of many for the better. The Season 2 of One India revolves around the spirit of change, revolutionizing society using technology. This season is all about the stories that will reach and empower the communities.

This episode unfolds the story of m.Paani, which aims at uplifting the unorganized retail sectors, the local kirana stores through the use of technology. This Mumbai based startup is building a loyalty programme for lower middle class and economically poor consumers. Their vision is to enable consumers to earn points for every transaction, which they can use to pay phone bills, school fees, etc. This loyalty programme helps retailers retain customers and elevate business.

They want to build a future of hyperlocal retail in India by enabling local business owners and kiranas to be able to fully digitalize their business.

“So what we aim for our product to be is a single online- offline business growth solution for every retailer and a key component of this ecosystem is the m.Paani loyalty program, where the Indian consumer is able to earn points on every rupee that leaves their wallet including the local businesses.” - Akanksha Hazari (CEO & Founder – m.Paani)

On this episode, our panel of experts discuss an deliberate about the success story of m.Paani and about the challenges this start up faced initially. The panel comprises of Akanksha Hazari (CEO & Founder – m.Paani), Prof. Meena Galliara (Director – Jasani Center for Sustainability Management & Social Entrepreneurship, NMIMS), Vikas Bali (CEO – INTELLICAP), Prabhat Sinha (Founder – Mann Deshi Champions & Representative – Mann Deshi Foundation) and Devendra Nagle ( Representative – Maharashtra state Innovation Society). The panel was moderated by Deepti Sachdeva (Senior Editor – Republic Tv).

The panelists also talk about the need for digital bridges to ensure technology reaches everyone. Moreover, they talk about the role that government plays and the unification of the corporates, government and civic society that can help ascend the passion and ideas of the budding social entrepreneurs catalyzing a larger impact to the society.

Watch the full episode of m.Paani to know more about their work and how they managed to make lives easier for the unorganized retail sectors.