ONE INDIA by Facebook

WATCH | KrishiHub: Improving Socio-Economic Status And Productivity For Indian Farmers

Written By Digital Desk | Mumbai | Published:

This journey of One India with Facebook has brought out perspectives on important themes of sustainable economic growth, digital literacy, and fake news menace which will reach and empower the communities. This episode illustrates the story of Bhoopendra Kumar, who managed to bring about a change in the lives of Indian farmers with the help of his mobile application: Krishi Hub.

Krishi Hub helps in providing end to end tailored services to the farmers. This application helps to minimize the interference of the middlemen which in turn helps farmers to reach out to the consumers directly without wasting any product. The app guides and educates the farmers with the help of experts who can advise them. It also allows other farmers to share their experiences. The app acts like a social network for farmers where people can ask questions and get answers. Apart from that, the app also shows the prices of the crops and vegetables throughout the market along with the current rate of products. It also informs the farmers about the weather.

“Krishi hub was born with an idea to build an ecosystem in which we would try to solve all the problems of the farmers. We would not do that ourselves, it would be a plug-and-play kind of system that runs on technology, data, design and science.” - Bhoopendra Kumar (CEO, Co- Founder, KrishiHub)

On this episode, our expert panel discusses the success story of ‘KrishiHub’ and the challenges Mr. Bhoopendra Kumar faced initially. The panel comprises of Bhoopendra Kumar (CEO, Co- Founder, KrishiHub), Prakash Singh Raghuvanshi (Farmer – Tandia, Varanasi), Dr. JPS Dabba (Principal Scientist, Indian Agricultural Research Institute), Rohtash Mal (Chairman, E3 AgriServices PVT. LTD) and Harshvardhan Sushil Patni (Co- Team Leader, Project Arth – IIT Delhi). The panel was moderated by Shivani Gupta (Associate Editor – Republic TV).

The panel discuss about the major problems of low productivity and insufficient produce price. They also talk about the use of technology in the agricultural sector and how KrishiHub used it appropriately in order to empower the farmers. Appreciating this Agri-advisory app on helping the farmers for facilitating communication in 7 local languages, the panel talks about insights that can drive these farmers out of the conundrums. Moreover, they talk about the role of education, guidance, training and skill development in building the capacity of the farmers.

Watch the full episode to know more about KrishiHub and how this mobile application helps to improvise the agricultural sector.

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