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Bare Necessities - Spearheading A Zero Waste Movement, This Indian Brand Challenges The Status Quo And Redefines Sustainability

Written By Digital Desk | Mumbai | Published:

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  • Bare Necessities positively impacts waste management streams, consumer and community health, and the consumer’s wallet by not only producing zero-waste products goods but also hosting educational workshops which impact the community to reduce waste and think consciously about their impact on the world
  • Bare Necessities started with an aim to solve this problem by focusing on the daily products we use, which forms a large part of garbage to the world

We can safely say we are in the largest global garbage crisis of our lifetime. Every toothbrush, shampoo bottle, and personal care product plastic bottle you have used until now, currently exists on the planet somewhere. These plastic water bottles take anywhere from 200 - 700 years to start breaking down and never fully do, they just break down into very small fragments known as micro-plastics.

Bare Necessities started with an aim to solve this problem by focusing on the daily products we use, which forms a large part of garbage to the world. The pursuit was and remains - zero waste living and living a lifestyle congruent to values. They produce everyday essential products that do not contribute to the waste epidemic. So it is not just the product but a number of essential factors that are usually discounted: recyclable, reusable and biodegradable packaging, ethical sourcing from local farmers and vendors and emphasizing the employment of women.

Bare Necessities positively impacts waste management streams, consumer and community health, and the consumer’s wallet by not only producing zero-waste products goods but also hosting educational workshops which impact the community to reduce waste and think consciously about their impact on the world. They have addressed over 10,000 people in the past 3 years and sold over 15,000 zero-waste products. That’s that many less plastic straws, brushes, plastic body wash bottles in the oceans and landfills.

“In my zero-waste journey, I realized that it was impossible to find personal care and home care products that didn’t contain harmful chemicals and weren’t packaged in plastic. In response to this problem, I wanted to create a company that mirrored the values of zero waste, ethical consumption, and sustainability. I wanted to make it easy for other people looking to consume more mindfully and to encourage others to produce less waste. Bare Necessities was thus born.” - Sahar Mansoor, Founder.

Bare Necessities also seeks to capture the essence of India - constantly in a state of transformation yet timeless. They try and marry the old and the new. And take a cradle-to-cradle approach to every product, from the design to manufacturing to distribution. All the products are powered by natural, bare Indian ingredients which have no harmful impacts on our health or environment. The packaging is recyclable or biodegradable, which means nothing ends up in a landfill. The products are specially handcrafted by women in Karnataka.

“We wanted to create an enterprise that empowers women – I am very proud to say, we are complete women run enterprise! We employ local women to make zero-waste products, we also truly believe in up-skilling, our women are learning basic inventory management and English. This is only a drop in the ocean, lots more to accomplish.” - Sonal Jain, Business Strategy & Finance.

In the future, Bare Necessities plans to become an interdisciplinary hub, a home for product designers to design products with a cradle to cradle philosophy, a place for policy analysts to work with local government on policy recommendations to manage our waste better, to reduce our waste. A place for behavioral economics, ecologists, researchers and consumers alike to build the ecosystem towards a circular economy will surely be something we all would love to aspire.

To know more check their Instagram, FacebookTwitter, and LinkedIn handles.  

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