Forevermark, a venture by the De Beers group, is a decade old luxury brand and stands as one of the most important names in the gems and jewellery industry. The De Beers Corporation has been a global name for being an expert in diamond exploration, mining and retail trading.
The De Beers Group celebrates the camaraderie among diamond and jewellery retailers, manufacturers and artists with the Forevermark Forum. It aims at bringing partners together to interact, network and exchange insights on the growth of the brand and the industry at large. The theme for this year’s forum is Be Limitless. It marks the limitless diversity in thought, culture, design and innovation.
The Forevermark zone is an amalgamation of multiple state of the art zones that are created to take the visitors through the journey of diamond mining and manufacturing. Diamond mining does not affect the nature as much as any other human activity, the forum exhibits the process and benefits of the same. These zones are based on retail, storytelling, interests of the millennial consumers and the interactive aspects of the gems and jewelry industry.
Sachin Jain, President, Forevermark India elaborated how being limitless is all about making use of time and going all out on what they can do to take the industry forward. "The diamond industry in India has grown manifold in the last few years, and there is a larger growth stipulated for 2019. Forevermark, in just 8 years of its presence in India has managed to proliferate themselves and have been absorbed in the Tier II and Tier III cities. Forevermark as a brand has managed to make diamonds a requisite rather than luxury."