Forevermark, a venture by the De Beers group is a decade old luxury brand and stands as one of the most important names in the gems and jewellery industry. The De Beers Corporation has been a global name for being an expert in diamond exploration, mining, and retail trading.
The De Beers Group celebrates the camaraderie among diamond and jewellery retailers, manufacturers and artists with the Forevermark Forum. It aims at bringing partners together to interact, network and exchange insights on the growth of the brand and the industry at large. The theme for this year’s forum is Be Limitless. It marks the limitless diversity in thought, culture, design and innovation.
Product Developer Federica Imperiali explains that the diamonds exhibited by the hosting brand are manufactured keeping in mind, the four main brand values that Forevermark holds.
The first of the four being Enigma. The enigmatic perfection of a Forevermark is reflected in its geometry that is the cut and shape. The next is On The Wave – that represents the power of a wave and the purity of water. It is a depiction of the transparent beauty in a Forevermark diamond. The third is Catch a Fusion, which is a tribute to the global interactive consumer base that has become more of a family in the last 130 years. The last but not the least, One Of A Kind – this is to applaud the new powerful woman of today. These diamonds are manufactured with a mix of rose gold and black gold to break the notion of pink being a feminine color.
Watch to know more about the beauty and power of a Forevermark diamond.