How Has The Advent Of OTT Platforms Contributed To The Growth Of Digital Media?

Written By Digital Desk | Mumbai | Published:

The 3rd Edition of OTTv Mumbai was organized by Dveo Media. The event brought together major players and leading executives in the OTT and Content Business in India to debate and explore the impact of distribution strategies and original shows on OTT growth.

The key partners for the OTTv Mumbai 2019 Summit included Limelight Networks Dish TV (Watcho) ShemarooMe , INOX Leisure Hungama Kids Media & Entertainment Association of India, and Republic TV.

There has been a surge in the use of OTT platforms for both the users and the content creators. The event, held at Courtyard by Marriott, Mumbai had a series of panel discussions, presentations and one-on-one talks with stalwarts of the industry. Everyone had something to add to make OTT a bigger, better platform. 

OTT customers in India have grown manifold but it is not just the user base that has grown in the country. Today, there are more than 30 OTT platforms that are from India, there are many more that are coming up. Other than numerous web series in Hindi and English, the Indian players are also putting a lot of focus on the vernacular market. Hoichoi being a trendsetter with its only Bengali content and Zee 5 providing more language based choices than any other platforms. 

The panels also discussed the reasons that these platforms are able to generate a large amount of revenue from the users. The question raised was what convinces the user to pay - creativity, novelty or the library that the platform provides. 

The panels also discussed various forms of content, the trends and the trendsetters, the digital divide and also digital media is affecting the market for TV and other media. 

Rajiv Bakshi, CEO, Reliance Entertainment Big Synergy, in an one - on - one with Soumini Shridhara Paul talked about the audience behaviour in both TV and OTT; and how OTT is 'transforming' entertainment. 

Deepak Ramsurrun, CEO and Director of Events of Dveo Media and the host of the event said, “For this 3rd edition of OTTv Mumbai 2019 the focus is on the impact of distribution partnerships and original shows on OTT growth. The idea is to better understand how the partnerships with telcos, device owners, TV apps, content providers and other OTT platforms are contributing in the growth of the customer base and revenue. The discussions will also evaluate the distribution challenges to extend market reach to new audiences and to distributing globally." 

The OTTv Mumbai 2019 summit had a star studded audience of numerous executives from Broadcasters, OTT TV players, Telcos in TV Business, Media & Publishers, Content providers and OTT Technology suppliers & solution providers.