The Indian Society of Advertisers (ISA) and Exchange4Media group hosted the 2nd edition of the ISA CEO Conference. The theme “The connectedness Paradox” started a conversation about the effectiveness in the interconnected world and the need for reforms to ensure more efficiency in the same. The event had a line of presentations and panel discussions with dignitaries of various industries and connoisseurs of businesses as they navigate the questions related to the theme. Brand owners, advertisers and market place owners like Amazon came together under one roof to discuss the opportunities and challenges of an increasingly interconnected world. An interconnected world - boon or bane?
Sunil Kataria (CEO, India & SAARC, Godrej Consumer Products and Chairman, ISA) started the conference with the thought - Great things happen when great minds come together.
Harsh Mariwala,(Chairman, MARICO) touched upon an important goal of a business that is to add value to the stakeholders and the goal of a good businessman is to create value for the society.
Eminent speakers talked about how products and pricing are very important aspects of brand building. It's the innovation used by a brand that wins the consumers. The panels also discussed the emerging media for a new generation of customers, to rethink and rework on competitive strategies for a new interconnected paradigm, a need for specialization, digital emergence in advertisers, challenges before brands such as fake news, knowledge among consumers and how to face them, new avenues for growth and value creation and e-commerce.
The conference not only discussed strategies to gain consumer trust, increase engagement and building the brand but also explored ways to bridge the gap between planning and execution as far as brands are concerned.
Watch more to know about what the stalwarts of Indian Commerce have to say.