OTTv Mumbai 2019 - Series 2: Exploring Regional Content


The 4th Edition of OTTv Mumbai brings to you a plethora of debates and discussions about exploring the regional content and marketing strategies for OTTv.

Written By Debolina Datta | Mumbai | Updated On:

OTTv Mumbai 2019 - Series 2, organized by Dveo Media with Hoichoi as Platinum and Presenting Partner, is scheduled for 10th Oct 2019 at Taj Lands’ End, Mumbai.

This 4th Edition of OTTv Mumbai will bring together major players and leading executives in the OTT and Content Business in India to debate on the Regional content strategies & mobile marketing solutions to boost audience engagement.

The summit will include a conversation with Mayur Puri, screenwriter, lyricist, film maker, dialogue writer (of Om Shanti Om fame) on “How Hollywood cracked the Regional Code in India” driven by Naveen Chandra, Media Entrepreneur. There will also be presentations on “Retention is the New Growth Strategy" by Malay Harsha, Director Marketing, CleverTap and “Video drives Video” by Sandeep Ramesh, Industry Head Media & Entertainment, Google. A keynote on “Immersive Media for the OTT TV industry” by Clyde DeSouza. International Immersive Storyteller/ Advisor/ Author is also scheduled.

The speaker line up in panels will be as follows:

1: The importance of a regional content strategy and its impact on growth, with Vishal Maheshwari - Country Head India VIU; Vishnu Mohta - Co-founder, Hoichoi; Siddharth Anand Kumar – Vice President Films & TV, Saregama India; Rajiv Raghunathan CEO - Vista India Digital Media; Aparna Acharekar - Programming Head - ZEE5; Gautam Talwar - Chief Content Officer, MX Player, moderated by Karan Taurani VP Elara Capital.

2: Localisation strategy: Produce contents in regional languages or dubbing licensed contents in regional languages? with Zubin Dubash – COO Digital, Shemaroo; Inderpal Singh Jaggi - VP Content Alliances, Licensing & Business Development Rajshri Entertainment; Shankar B-CEO, Fourth Dimension Media; Soumini Sridhara-Paul - VP Artist Aloud/Hungama Kids; Siddharth Bhardwaj - CMO & Head of Enterprise Sales, UFO Moviez, moderated by Pinakin Thakkar - Managing Director, Nirvana Digital.

3: Future scope of dubbing & subtitling industries & how Ai can impact on the industry with Mona Ghosh Shetty – President, Sound and Vision; Bipin Doshi – AVP Dubbing of Prime Focus; Feroz Shaikh - Founder & Managing Director - iCastx Technologies, moderated by Sohini Mitra - Founder, Avant Garde Films.

4: How to optimize on mobile marketing strategies to boost OTT audience engagement and retain customers? With Malay Harsha - Director Marketing Clevertap; Poonam Vijay Thakkar - Industry Expert - Marketing, Digital Content & Analytics; Ravi Teja - CEO, Robosoft Technologies; Anupam Sengupta- GM Strategy & Business Development - ErosNow; Vineet Kanabar – Sr Business Director/Head, Content Partnerships, Wavemaker, moderated by Dr Kushal Sanghvi - India Lead, Integral Ad Science.

5: From Bollywood to Digital Video Platforms: what makes the digital space attractive to established filmmakers and actors? Vishal Furia - Director Films, Commercials, TV/Web Series (Criminal Justice); Nandish Singh Sandhu - Actor (Super30, Uttaran); Karan Taurani - Vice President, Elara Capital; Viveck Vaswani, Actor/Producer/ Director, moderated by Saurabh Varma - Chief Marketing Officer INOX Leisure/ Film Director.

6: Regional Content Creators and the pursuit for Distribution, Marketing and Monetization in digital media space with Paula McGlynn - CEO BhaDiPa (Bharatiya Digital Party); Divya Dixit - VP Head Marketing ALT Balaji ; Rajesh Narasimhan, Senior Director, Creative and Brand Solutions, The Viral Fever; Pinakin Thakkar - Managing Director, Nirvana Digital, moderated by Hemant Jain - SVP Head of Digital Business - Lokmat Media.

7: The Tik Tok platform and its ability to challenge other online video platforms with Hitesh Rajwani - CEO, Social Samosa; Amit Agrawal - Founder Ooky Pocky/ Former Head of YouTube India; Gautam Madhavan - Founder-CEO, Mad Influence; Zaid Darbar - Tik Tok Influencer; Aliya Hamidi - Tik Tok Influencer, moderated by Soumini Sridhara Paul - VP Artist Aloud/ Hungama Kids.

Commenting on the event Deepak Ramsurrun, CEO and Director of Events at Dveo Media, said “This new edition of OTTv Summit is looking exciting with the participation of players from the dubbing industry, regional content creators, Bollywood dialogue and lyrics writer Mayur Puri and Web Series Criminal Justice Director Vishal Furia. From Bollywood to Digital, Mobile marketing strategies and Tik Tok platform discussions are likely to drive a lot of attention and learnings”

OTTv Mumbai 2019 Series 2 expects to welcome an audience of about 150 executives from Broadcasters, OTT TV players, Dubbing Studios, Media & Publishers, Content providers and OTT Technology suppliers & solution providers.

The key partners for OTTv Mumbai 2019 include Hoichoi (Platinum Partner), CleverTap (Gold Partner), UFO Moviez (Associate Partner) Nirvana Digital, Hungama Kids, Media & Entertainment Association of India, & Media Partners; Republic TV and Pocket Films.

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