Wai Wai’s Big Move: A Major Overhaul to Strengthen Global Market Position

Bringing in the Best, Boosting Efficiency, and Building for the Future

Big things are happening at Wai Wai. The instant noodle brand that has won over millions of fans is leveling up and making major changes to ensure it remains a strong player in an increasingly competitive global market. Operating in over 53 countries with 20 production lines, Wai Wai is fine-tuning its leadership, streamlining operations, and fostering a workplace built for long-term success.

To make this happen, Wai Wai has teamed up with PwC/Strategy&, the same experts who have helped brands like Haldiram modernize and scale up. This move signals a new era for Wai Wai as it evolves from a regional favorite into a global powerhouse.

Key Initiatives Implemented

Boosting Efficiency Like the Best in the Business: Wai Wai is rolling out performance-based pay structures similar to what Google and Microsoft use to keep teams engaged and driven. The company is also adopting Unilever-style agile workforce models to stay flexible and ready for rapid change.
Using AI to Make Smart Moves: Taking inspiration from Amazon, Wai Wai is bringing in AI-driven workforce planning tools to make sharper decisions, optimize staffing, and ensure the company grows efficiently without hitting roadblocks.
Strengthening Leadership and Governance: Learning from Tata Group’s playbook, Wai Wai is refining its leadership structure to create a culture of transparency, accountability, and strong ethical practices.
Bringing in Top Talent: To fuel this transformation, Wai Wai is hiring world-class professionals who can drive innovation and keep the company ahead of the curve in the global food industry.

“At Wai Wai, we’re not just growing—we’re evolving,” said Yuvraj Shrivastava, HR Head, CG Foods India. “This transformation is about making our company stronger, more efficient, and future-ready. We’re investing in our people, technology, and leadership to ensure long-term success.”

This is just the beginning. With a solid foundation in place, Wai Wai is gearing up for more ambitious moves to cement its place as a global leader in the FMCG industry.