Pop star Justin Bieber has partnered with YouTube for a "top secret" project that is set to premiere sometime next year. While making the announcement of the deal at the company's Brandcast event for advertisers, Robert Kyncl, YouTube's chief business officer said:
"It promises to be one of the most talked-about YouTube originals ever."
According to a report, Google-owned video-sharing company is also working on projects with creator Markiplier and stunt team Dude Perfect. While YouTube is not sharing any other information about it, Bieber and YouTube are expected to come up with a music-related YouTube Original, and for obvious reasons.
Bieber's songs have a pretty insane amount of audience reach and YouTube as a platform clearly knows the importance of music content. After all, it happens to be among the most important content overall on YouTube.
Justin Bieber, 25, now has more than 44 million subscribers to his YouTube channel. Bieber and YouTube share a close bond for quite some time now. In fact, Bieber's career got a much-needed boost after talent manager Scooter Braun discovered his YouTube videos covering songs. Bieber has won many awards during his career.
In what could be good news for gans, YouTube also announced its plans to take YouTube Originals out from behind the paywall and making them available free and ad-supported. YouTube has been planning to go with the ad-supported model for Originals for quite some time now.
“While every other media company is racing to put their content behind the paywall, we’re headed in the opposite direction by making our original content available for free,” Kyncl said.
More details are awaited regarding YouTube's paid-subscription model, though.
YouTube, on the other hand, is working with the team behind the popular Dude Perfect YouTube channel. They are working on a documentary that covers behind-the-scenes of their tour this summer. Other YouTube Original projects include a documentary about Paris Hilton and YouTube’s first interactive special among others.
In related news, YouTube is finally coming back to Amazon Fire TV devices and Prime Video is coming back to Google Chromecast and Android TVs in the coming months.