Airtel and Bharti AXA Life Insurance have partnered to leverage the deep penetration of mobile services in India.This has resulted in the launch of the Rs 599 pre-paid bundle. This recharge scheme offers 2GB data per day with unlimited voice calling. There are 100 text messages allowed for free, on a daily basis, as well.  

The Rs 599 plan 

Validity of the Rs 599 plan is 84-days. This plan offers Rs 4 lakh life insurance cover from Bharti AXA Life Insurance. The insurance cover continues automatically for three months with every recharge. As per the IRDAI, the insurance penetration in India is less than 4% of the total population while mobile penetration is close to 90%. It is estimated that India will have close to 830 million smartphone users by 2022. The life insurance cover, which is available to all customers aged 18-54 years, requires no paperwork or medical examination and the certificate of insurance will be instantaneously delivered digitally. A physical copy of the insurance will be delivered to customer’s doorstep on request. 

Life insurance coverage

The insurance would be delivered within a matter of minutes. A customer needs to enrol for the insurance after first recharge through SMS, Airtel Thanks App or the Airtel Retailer.The product is currently available to customers across Tamil Nadu and Pondicherry and its availability will be gradually extended to pan-India in the next few months. Do check out now.

Manoj Murali, Chief Executive Officer (CEO) – Kerala and Tamil Nadu, Bharti Airtel, stated  “We believe our network is a great platform to digitally deliver a range of services and solve the problems of customers. We are delighted to partner with Bharti AXA Life Insurance to roll out this innovative offering and remove the barriers of price, access and payment inconveniences for the adoption of life insurance in India. We remain committed to building a digitally enabled and financially secure Tamil Nadu.” 

“We have always been at the forefront of creating customer-centric protection products in the industry. The strategic association with Airtel as a Group master policyholder and Airtel’s pan-India vast distribution network will boost insurance penetration in the country. The introduction of term insurance with every pre-paid recharge provides protection benefits to consumers,’’ added Vikas Seth, Managing Director and CEO, Bharti AXA Life Insurance.