Apple and price cuts don’t usually get along, but something new is happening in India – they seem to be getting along well now. A day after announcing a whopping Rs 17,000 price cut on the iPhone XR, Apple has slashed the price of Apple Music streaming service across the board – possibly to better take on Spotify and YouTube Music as well a slew of home-grown rivals like Gaana, Hungama Music and JioSaavn.
Apple Music now starts at Rs 99 per month (Rs 999 a year) for individuals in India – previously, the same plan was available for Rs 120 per month (or Rs 1,200 a year). A student plan of Apple Music now costs Rs 49 (previously Rs 60), while its family pack is now available for Rs 149 (previously Rs 190).
Here are all the new Apple Music prices in India -
Apple Music for individuals: Rs 99/month (Rs 999/year)
Apple Music for students: Rs 49/month
Apple Music for families: Rs 149
The Rs 99/month starting price for individuals brings Apple Music in line with domestic (Gaana, Hungama Music, JioSaavn, Wynk) as well as international (Google Play Music, YouTube Music) players. With Apple lowering the price of Apple Music, Spotify (that recently made its debut in India) now becomes the most expensive streaming service in India – Amazon Prime Music maybe the most affordable considering that it’s bundled free for Rs 999/year with Prime (that brings a host of other benefits as well) although if you choose to get it separately, it will cost you Rs 129/month.
It’s no secret that India is a burgeoning market for streaming services – with one of the largest mobile bases in the world, and data tariffs becoming more affordable, it was only about time that more people got online and make streaming relevant. Still paid subscriptions form a negligible portion of India’s music streaming market, which is why it becomes all the more difficult for brands (especially global brands like Apple and Spotify) to justify their high asking price.