Chinese internet company ByteDance's viral video app TIkTok had its share of troubles in India. In the wake of some of its recent problems with the law enforcement authorities in India, TikTok has partnered with the Digital Empowerment Foundation (DEF) to execute a digital literacy programme in the country. TikTok is launching a campaign to create awareness about safe and responsible use of TikTok to curb incidents of people risking their lives to shoot videos. In the past, there have been multiple incidents where users have lost their lives while shooting videos on TikTok.
"As internet penetration grows at a rapid pace across india, the need to drive awareness around safe user behaviour is felt like never before. We believe that #WaitASecToReflect will encourage all digital citizens to use the internet and online platforms in a more responsible, respectful and constructive manner," TikTok Director of Public Policy (India) Nitin Saluja said in a statement.
In the first phase, DEF will conduct awareness workshops across major Indian cities. It will feature three films to highlight the consequences of wrong actions taken by TikTok users.
"Through the one month-long campaign, TikTok aims to reach users pan-India. In addition to the three films, the campaign also features a radio jingle and an in-app challenge that inspires action, with a contextual adaptation of a culturally relevant phrase - Bura na post karo, Bura na share karo, Bura na comment karo (Post no evil, share no evil, comment no evil)," it added.
Last month, the Ministry of Electronics and Information Technology had issued notices to Tiktok and Helo along regarding the alleged misuse of their platforms for "anti-national activities" in India. ByteDance, the parent company of TIkTok and Helo, had responded to the notice. In April, the Madras High Court had directed the Centre to ban TikTok on the grounds of "encouraging pornography" through the app. The interim ban order was later lifted and TikTok was back on app stores.
(With agency inputs)