Video streaming has clearly taken off in India, we can tell by the growing number of video streaming platforms currently available in the country. As a matter of fact, in the short time that streaming platforms have forayed in, customers in India are already spoiled for choice. In India, Netflix, Hotstar and Amazon Prime Video are among the leading OTT services. But apart from them, many other players including ALT Balaji, Sony LIV, ZEE5, Voot have taken on the trend and are all trying to expand their presence by creating more exclusive video content in the form original shows and movies.
And now Walmart-owned Flipkart is looking to diversify into India’s fairly-crowded OTT segment in the future. During an interview with ET Now, Flipkart’s chief executive officer Kalyan Krishnamurthy confirmed that Flipkart has plans to foray into OTT services in the future. He also said that Flipkart would partner with existing players to build its catalogue. When asked about Flipkart’s content plans, here is what Flipkart CEO had to say:
“We are not a content company as a DNA.”
It seems like Flipkart may not launch its video streaming platform at full scale with a lot of original content, at least in the beginning. At launch, Flipkart is likely to partner with production houses all across the world to load up its platform with sufficient video content available to stream. When asked about the expected timeline whether Flipkart is planning to launch its services within a year or two, Krishnamurthy said “hopefully before that.”