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Instagram App To Show You More Ads, Sponsored Posts Than Ever: Report

Written By Tech Desk | Mumbai | Published:

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  • Last year, Instagram reportedly received some instructions from Facebook to "roughly double" the number of ads in Instagram
  • In what could be even bigger than renaming the Instagram app, Facebook may be exerting more and more control over Instagram's business and revenue model

You Instagram may have been filled with more Ads and sponsored posts than ever and if you happen to feel that's indeed the case, well, you are not alone. Your Instagram may be showing you more Ads now. Last year, Instagram reportedly received some instructions from Facebook to "roughly double" the number of Ads you see while scrolling through posts, videos and ephemeral stories. Henceforth, you are likely to see more ads and sponsored posts to come your way. According to The Information, Facebook has exerted more control over Instagram over the last couple of years. One of the recent changes being executed by Facebook is about renaming Instagram and WhatsApp.

READ | WhatsApp and Instagram getting 'from Facebook' branding to show who is the real boss

Push for more Instagram ads

In what could be even bigger than renaming the Instagram app, Facebook may be exerting more and more control over Instagram's business and revenue model. The report has it, Facebook managers instructed Instagram's Ad team to increase the number of advertisements in the Instagram app toward the end of 2018. To recall, Facebook CEO Mark Zuckerberg had described Instagram's Explore section as an opportunity to ramp up Instagram's Ad-business, during Facebook earnings call in October 2018. This June, Instagram went on to add advertisements to Instagram's Explore section, too.

READ | After WhatsApp, Instagram Co-Founders Step Down

Tensions between Facebook and Instagram?

Last year, Instagram founders stepped down abruptly. There have been some reports about the growing tensions between Facebook and its photo, video sharing social network - Instagram. According to reports, Facebook may be worried because of Instagram's growing popularity. Facebook reportedly fears that one day, Instagram could get even more significant than Facebook in terms of popularity. For now, the majority of Facebook revenue comes from its main app. Now, the company has reportedly been pushing Instagram to earn more income in an attempt to match Instagram's number much closer to itself. It remains to be seen how Instagram executes its Ad revenue targets in the coming months.

READ | Mark Zuckerberg plans to merge WhatsApp, Instagram and Facebook Messenger: Report

In related news, Facebook boss Mark Zuckerberg plans to merge Facebook Messenger, Instagram and WhatsApp with the end-to-end encrypted messaging system between them, as part of his so-called privacy vision.

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