Believe it or not but we now have this unique, privacy-focused web browser called ‘Brave’ that actually wants to pay its users for looking at Ads. However, you get paid in crypto, particularly Ethereum-based Basic Attention Token (BAT) that came into existence in 2017.
Brave web browser has been around for a few months, however, just recently, they announced a new revenue-sharing model primarily to discourage users from installing Ad blockers and let them earn crypto-based rewards.
Brave is working with several ad networks and brands such as Vice, Home Chef, Ternio BlockCard, MyCrypto, and eToro, in addition to BuySellAds, TAP Network, AirSwap, Fluidity, and Uphold.
“With Brave Ads, we are launching a digital ad platform that is the first to protect users’ data rights and to reward them for their attention,” said Brendan Eich, CEO and co-founder of Brave Software.
“Brave Ads also aim to improve the economics and conversion of the online advertising industry, so that publishers and advertisers can thrive without the intermediaries that collect huge fees and that contribute to web-wide surveillance,” Eich added.
Desktop users of Brave for macOS, Windows, and Linux can choose to look at Brave Ads by opting into Brave Rewards. These users will receive 70 per cent of the ad revenue share as a reward for. Users can also contribute this to their favourite publishers and content creators under default settings.
Users get offers in the form of push notifications. When users click on these notifications, they get a full page ad in a new ad tab. Users can customise how many ads they would like to see.
Brave says it pushes ad catalogues to available devices on a recurring basis. It will learn about their interests based on the content of the websites they visit. Based on these interests, Brave determines the relevance of a particular ad from the catalogue and display it at the appropriate time.
So, are you ‘Brave’ enough to use this web browser and get paid in crypto? Well, let us know in the comments below.