Twitter will soon allow users to follow topics of their interests in the same way they follow people. Twitter will roll out these changes by the end of the year, the company said. The feature to follow topics of interest will be rolled out globally. We are expecting a significant increase in the number of conversations, subsequently driving the rate of user-engagement on the microblogging platform.
"We are basically rewriting the entire conversation service," Twitter product team leader Kayvon Beykpour told reporters during a briefing at the company's San Francisco headquarters.
"We are rebuilding that infrastructure, and it is nearly complete." The company also highlighted ongoing efforts to make sharing thoughts on the platform safe and easy.
Twitter users have always been able to follow accounts but a new feature will let users opt into following certain sports teams or categories on a curated list. Facebook-owned social network Instagram allows users to follow hashtags of their interest and Twitter may be looking at a similar approach. More details are awaited.
Sending or interacting with tweets about a team might prompt a query over whether the user wants to "follow" that team or be kept in the know about what is being said on Twitter on the topics.
"We are going to let you directly follow topics on Twitter," said product manager Rob Bishop.
"Rather than replacing following people, we actually think this will help you find new people to follow." There will be an ability to "mute" topics to avoid seeing the score of a sporting match, for example.
Topics that you follow on Twitter will show up in your profiles as long as you are signed up for the interest.
Right now, Twitter has no plans for a most-requested "edit" button that would let users edit their tweets.
Last month, Twitter rolled out a redesigned desktop website that now looks more like its mobile app. Twitter officially redesigned its desktop website with a mobile app-like interface, new themes and new features such as dark mode. Twitter also claimed its redesigned website is faster, easy to navigate and more personalised.
(With inputs from PTI)