Despite being impressed with the potential for automation, Indians prefer human interaction over interacting with machines: Study

While the engagement of artificial intelligence in the day to day life has seen significant growth, a new study by software giant Adobe reportedly states that people in India have the highest requirement for personal services in the world. As per reports, the 'Adobe Experience Index 2019' states that 82% of the Indians, with a majority of youths, demands offline as well as online personalized experiences. 

The 'Adobe Experience Index 2019' reportedly claims to have surveyed around 1,000 people across the country and found out that while two out of three people prefer human interaction over AI communications, a majority of 79% of people are happy to have automated experiences. The trend is reportedly more amongst the youths aged between 25-34 years.

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On the other hand, people aged between 50-64 years are mostly brand-loyal customers who believe in the brands and thus in their products. As per media reports, talking about the same, Sunder Madakshira, Head, Marketing, Adobe India, said with a variety of products and a massive competition of brands in the Indian market, it dosen't come as a surprise.

Reportedly, the study further highlighted how customer respect and personalization are important criteria of brand interaction, even for Gen Z consumers, born between the mid-1990s to mid-2000s. According to the report, if personalized experiences are not provided it can have a massive effect on the business, with one in four consumers abandoning their cart as a result of having challenging user experience and customer care.

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However, despite being impressed with the potential for automation, the 18-24 years old Gen Z believe in man to man interaction and are not convinced that technological innovations will improve their lives.