LG Electronics has launched an Artificial Intelligence (AI)-enabled television series in India. These TV sets come with the ThinQ AI introducing with Amazon Alexa and Apple AirPlay 2. AI ThinQ television sizes start from 80 cms (32) to 195 cms (77) between the price range of Rs 24,990 to Rs 10, 99,990.
LG’s 2019 OLED TV lineup allows users to take voice control one step further with Amazon Alexa and Google Assistant, available out of the box, making LG the only TV brand to provide support for both leading AI platforms without the need for additional hardware. The new televisions can understand hundreds of voice commands and handle requests of greater complexity than ever before thanks to more advanced LG ThinQ AI conversational voice recognition technology.
Using Alexa Routines, users can link together a series of actions such as controlling their smart lighting, reporting on the weather, or listening to daily horoscope using skills like GaneshSpeaks by simply saying ‘Alexa, start my morning.’ They can also play music or listen to audio books and take advantage of over 20,000 Alexa Skills already available on the Alexa Skill Store. With Alexa already built-in, new updates and features for the voice service will continue to be available to LG AI TV users moving forward. Users can instantly connect to external gaming consoles and soundbars by saying, ‘Alexa, Connect to soundbar’ or switch to picture mode by saying 'Alexa, Change to Cinema Mode’ or even turn the TV off at set times.
Then, there is the intelligent voice control, the users can simply speak into the LG Magic Remote to search for shows, change TV settings, switch to different inputs and more. With the Google Assistant built-in, user can ask the assistant to help manage daily tasks like scheduling calendar events or adding items to your shopping list.
LG NanoCell TV is another phenomenal addition to the TV viewing experience, bringing the users clearer and crisper pictures and vibrant colours.
Commenting on the occasion, Younchul Park, Director-Home Entertainment, LG Electronics India, stated, “With its built-in technology, users of LG televisions will be able to do much more than simply watching TV like, they can read news updates, check weather forecast, order food, essentially they can control their surroundings in a much easier and efficient way. We are confident that this new feature will elevate the home entertainment experience of both our existing and future consumer.”
Ashim Mathur, Senior Regional Director Marketing, Emerging Markets at Dolby Laboratories said, “The fusion of Dolby Vision and Dolby Atmos will transform your LG OLED TV or your LG SUHD TV into an entertainment powerhouse. Dolby Atmos is now well accepted in India and can be experienced across cinemas, in the living room and on the go with content available across 7 Indian languages.”
Also, the new range is powered with most powerful and advanced second-generation α (Alpha) 9 Gen 2 intelligent processor and deep learning technology with which viewers can enjoy upgraded AI picture, AI sound and AI brightness. This allows the processor to optimize the images by recognizing source quality and implementing the best algorithm to display a stunningly real image. The processor also analyses ambient conditions to achieve the optimal level of screen brightness.
Other functionalities include Mobile Connection Overlay that enables the customers to view both the mobile and television screens simultaneously. Customers can also access Google photos and drive on LG TV with the help of cloud photos and videos App. The 2-way Bluetooth feature on these televisions allow users to listen to the TV audio wirelessly on compatible audio device and connect the mobile with LG TV in order to enjoy music.
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