Samsung sees strong sales of premium smart TVs in non-metros

Samsung sees strong growth in sales of its premium smart TVs - QLED and Ultra High Definition (UHD) - during the festive season, with sales being driven by smaller cities like Vijayawada, Jodhpur, Asansol and Kolhapur. During the festive period, Samsung said it saw overall smart TV sales double over last year. The consumers in cities such as Vijayawada, Hubli, Jodhpur, Agra, Jabalpur, Nagpur, Raipur, Dehradun, Baroda, Ranchi, Tirupati, Asansol and Kolhapur among others are upsizing to larger screen TVs, which can be seen in the rising demand for Samsung's QLED TVs in these cities, it added.

"This Diwali, sales of QLED TVs for Samsung grew three times over the festive season in 2018, while sales of UHD TVs doubled over last festive season," Samsung India said in a statement.

The statement said consumers are "upsizing to larger screens" across the country, including in smaller towns.

"Samsung has driven the trend of 'premiumisation' in India by offering premium technology products along with unique consumer promotions and easy finance schemes on our range of premium TVs and has seen a strong demand for its premium TV this festive season," Samsung India Senior Vice President (Consumer Electronics Business) Raju Pullan said.

QLED TVs cosy between Rs 1-7 lakh, while UHDs are available for Rs 45,000-3 lakh, according to the industry estimates. Both the categories are niche but growing at a strong pace in the overall TV market in India that is pegged to be about 10 million units in size annually.

Samsung’s second foldable the W20 5G could be slated for November launch.

While the teasers have started making the rounds, the device is expected to be 5G-ready, and it is also expected to be a foldable flip phone. As far as speculations are concerned, the W20's design may bear a striking resemblance to the soon-to-launch Moto Razr 2019. Recently, Samsung demoed a new design for its foldable lineup, the company's recently concluded annual developer conference. It remains to be seen whether the company is opting for a similar design for the W20.

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(With PTI inputs)