Apple took the wraps off its 10th-anniversary-smartphone iPhone X in September last year. Unfortunately for the Tim Cook-led firm, the sale of its premium category lineup, which was priced at $1,000 at the time of the launch, did not reach the expected mark. In fact, there were rumours that suggested that the Cupertino technology giant might even consider stopping the production of its 2017 flagship lineup. The company is now focusing on this year’s arrivals to revive its lost glory. On the similar line, the internet is currently flooded with reports that suggest that Apple might introduce new iPhones as early as this week.
Apple will reportedly launch a new Red color to its iPhone 8 and iPhone 8 Plus lineup tomorrow. The new addition will be Apple’s partnership with RED, an advocacy group dedicated to combating HIV/AIDS in Africa. An internal memo from Virgin Mobile reads Apple’s plans regarding launching a new iPhone on Monday, April 9.
The memo allegedly indicates that the handset will be available for preorder almost immediately. However, it does not specify whether the handset will be an iPhone X edition. The company kickstarted the tradition of launching a RED version of its iPhone flagship in 2017. The company also introduced special RED iPod and iPad editions over the previous years.
For those who aren’t aware, Product RED was founded by U2 frontman Bono and ONE Campaign activist Bobby Shriver back in 2006. Their primary objective is to highlight efforts to combat HIV/AIDS in roughly eight countries, including Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.
The Cupertino technology giant is rumoured to be working on introducing three new variants of their 2018 iPhone flagship this year. The launch event, like most previous years, will take place in the month of September. Apple will also be holding their annual Worldwide Developers Conference (WWDC) in the month of June, wherein they will take the wraps off the latest iOS 12 operating system.