EXCLUSIVE: Launching OnePlus X In The Mid-price Segment Was A Mistake, Admits OnePlus

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Upon being asked about some of the mistakes that OnePlus has committed in the past, Agarwal admitted that it was a wrong decision for OnePlus to foray into the mid-range segment with OnePlus X.

Written By Tanmay Patange | Mumbai | Updated On:

Chinese smartphone maker OnePlus has completed five years in the global smartphones market. All this while, OnePlus was seen emerging as one of the leading players in the premium segment due to its extensive focus on the value-for-money proposition. But everyone commits a mistake at some point and so did OnePlus.

During a candid interview with Republic World’s Nazia Iqbal, General Manager of OnePlus India, Vikas Agarwal admitted that launching OnePlus X in India’s mid-range segment was a mistake.

Upon being asked about some of the mistakes that OnePlus has committed in the past, Agarwal admitted that it was a wrong decision for OnePlus to foray into India’s mid-range segment with OnePlus X. He also said that OnePlus X was a commercial success but it did not manage to meet the expectations of OnePlus customers. This is what Agarwal had to say:

“I think one of the mistakes we have committed in the past was getting into a mid-price segment when we launched the OnePlus X. The product was a commercial success but it didn’t really meet the expectations of our users.”

Also Read | VIDEO: OnePlus answers the five biggest questions on completing five years

He further explained why did OnePlus discontinued its presence in the mid-range segment to focus only on the premium, high-end segment.

“As a company, we want to prioritise our users’ expectations. So if we are unable to meet their expectations, there is no need for us to continue in that segment, which is why we decided to exit the mid-price segment completely. Now we focus only on the high-end segment,” said Agarwal.

This is not the first time OnePlus has admitted that OnePlus X was a mistake. Last year, OnePlus co-founder Carl Pei admitted how the company's lost its way in 2015, courtesy of OnePlus X.

Earlier this year, OnePlus CEO Pete Lau said during an interview that despite the company’s effort to create an affordable solution, most of the customers only preferred flagship devices.

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