Advertisement

Updated December 19th, 2018 at 17:29 IST

High pricing is the sole reason for Apple’s lack of success in India, suggests a new report

WSJ report solely blames Apple’s expensive pricing for brand’s struggle, particularly in the Indian market. India happens to be the second-largest smartphone market, following China.

Reported by: Tech Desk
| Image:self
Advertisement

At a time when reports have been emerging about the decline of iPhone sales worldwide, WSJ report solely blames Apple’s expensive pricing for brand’s struggle, particularly in the Indian market. India happens to be the second-largest smartphone market, following China.

Not just that, India is also the largest untapped market for the majority of smartphone makers around the world to establish their presence outside their home turf. By joining the government’s Make in India initiative, smartphone brands have established their manufacturing units in India, significantly reducing their costs.

Also Read | Notch hater sues Apple for hiding the notch in marketing images of iPhone XS and XS Max

Apple has always maintained its focus on the premium smartphones segment, which is highly dominated by affordable alternatives like OnePlus 6T.

WSJ report highlights a tremendous opportunity for smartphone brands in India. This year alone saw almost 40 million first-time smartphone users. However, close to 95 per cent devices sold in India in this year cost below $500 (roughly Rs 35,500), which gives a very little room for Apple to sell iPhone in India.

Also Read | Guess who is trying to get the iPhone banned in this country?

A few months ago, we saw a report about how Apple sales in India continue to take a hit as customers seem to opt for Chinese counterparts in India over iPhone.

As we noted back then, one of the main reasons why people turn their back on iPhones is the ever increasing cost of the device. However, its competitors in India are able to sell their feature-packed devices for far less.

Commenting on Apple’s declining sales in India, Pavel Naiya, Senior Analyst at Counterpoint Research, had this to say:

“Smartphone users in India do not stay with one particular phone for so long, unlike in the US and Europen markets. Due to a wide variety of options and competitive pricing, customers end up buying phones from Chinese brands like OnePlus and Xiaomi. It affects iPhones sales in the country as iPhone customers do not upgrade to a newer model as fast as Xiaomi or OnePlus users do.”

Advertisement

Published December 19th, 2018 at 17:29 IST

Your Voice. Now Direct.

Send us your views, we’ll publish them. This section is moderated.

Advertisement
Advertisement

Trending Quicks

Congress Kangana Ranaut
a few seconds ago
Bengaluru Traffic Restrictions For Feb 25 Owing to Constitution Awareness Campaign: Check Routes
2 minutes ago
Mandi Lok Sabha seat Pratibha Singh
3 minutes ago
Palestinian President Mahmoud Abbas has announced the formation of a new PA cabinet.
5 minutes ago
rupees-dearness-allowance
7 minutes ago
Chandrakant Pandit and Gautam Gambhir
10 minutes ago
Shahjahan Sheikh in CBI Custody: First Visual Emerges | WATCH
17 minutes ago
Pushpa 2
21 minutes ago
Advertisement
Advertisement
Advertisement
Whatsapp logo