Realme is seemingly on a roll in India. The Oppo spin-off brand has taken to Twitter to announce that it has sold 40 lakh Realme devices in India in only 7 months after launch. The company made its debut in May 2018 with the affordable online-exclusive Realme 1 phone and has since tapped into the offline sales segment as well to make its products available to a wider audience.
“A great start to the New Year, we are happy to announce that the Realme family is now 4 million strong! Thank you for your love. We wish we grow bigger and better in 2019,” Realme said.
Realme, that started as an online-only brand, sees offline sales as its next frontier. The company has announced that it will expand its offline presence to 150 cities across India by the end of 2019. Realme will start with ten cities this month and proliferate into 50 new cities every quarter: eventually making its products available through 20,000 retail outlets or Real partners across the country.
“Realme as a young brand is committed to delivering the best consumer experience to our customers. Strengthening our commitment, we are expanding our footprints to meet the rapidly growing customer demands. With the new offline stores we are extending our sales channels reaching out to our offline customers in every region. This is the extension of our sales strategy and ultimate target of ‘Realme for Every Indian,” Madhav Sheth, chief executive officer, Realme India had said while making the announcement.
Realme had previously partnered with Reliance stores to make its products available in more than 130 cities across over 1300 Reliance Digital and My Jio stores.
Realme made its India debut in May 2018 and has since launched a flurry of affordable devices that bring lots of value to the table. Something on the lines of a Xiaomi Redmi. Realme, in fact, has grown to become a viable alternative to Xiaomi in the affordable price segment in a short span of time. This is also corroborated by data released by research firms like CMR and Counterpoint. That it has sold as many devices as it claims is also indicative of the growing popularity of the brand in India.