Vivo has now stated that it recorded its highest ever market share of 22.5% in terms of value and 21.4% in terms of volume in September 2019. As per the latest GFK market research, Vivo secured 48% growth in terms of volume and 33% growth in terms of value at a time when the industry grew at 11% and 9% volume and value respectively.
The brand has been increasingly launching smartphones with even affordable price, in 2019. This has potentially enabled Vivo to strengthen its leadership and emerged as the top brand in Rs 10k-Rs 15k price point in Q3 as per GFK. Furthermore, the first model of the recently launched S-series-Vivo S1 has emerged as the highest-selling model in Rs 15k-Rs 20k price segment in September (as per GFK)
Nipun Marya, Director-Brand Strategy, Vivo India stated, on the report “Customer-centricity has been the key USP of vivo and continues to be the core of our growth and success in India. Our market share in India has witnessed a constant rise over the past several months, and the latest GFK numbers are a testament to the constant acknowledgement of our efforts by our customers. We shall continue to surprise smartphone lovers and continue to focus on creating a seamless experience.” Also, 2019 represents Vivo’s fifth year in the Indin smartphone market. The brand has also launched in India the newest Y119 that comes with AI- triple rear cameras and 5000 mAh battery. This smartphone has a sub-Rs 15000 price tag.