Having started its innings as an online-only brand in India, Xiaomi is slowly and steadily ramping up its offline sales prospects as well. On Monday, Xiaomi announced the opening of its 2,000th Mi store in India – Xiaomi’s 2,000th Mi store is located in Tumkur, Karnataka. Xiaomi now boasts of a total of 2,000 in-house retail stores across 600 cities and 19 states – that employ nearly 4,000 people.
Considering that Xiaomi opened its 1,000th Mi store in India in April, it “witnessed a 100 per cent growth rate in its Mi stores expansion plan within merely 15 weeks."
Mi stores are an extension of Xiaomi’s flagship Mi Home stores designed to bring similar shopping experience across tier 3 and below towns and districts in India.
“With the beginning of 2017, we started our offline journey in India. It has led to a lot of learnings and today we have been able to establish our presence in the retail industry. Mi stores was a big leap in the retail industry where we took premium shopping experience to rural markets. We have approached 2,000 Mi stores in record time across 600+ cities and extremely proud to be bringing the best specs, with highest quality at an honest price to millions of our Mi Fans,” Xiaomi India head Manu Kumar Jain said in a statement.
Xiaomi has been aggressively building its offline sales business in India since 2017. Only recently, it announced the launch of its Mi Studios in the country. Xiaomi’s Mi Studios are said to be an “extension of the popular Mi Homes, aiming to offer premium brand experience to consumers in 50 cities spanning across prime consumer markets in India in an optimized space.” Xiaomi is also the only smartphone company in India that sells its products through dedicated vending machines called Mi Express Kiosks.
Xiaomi also recently opened its 2,000th Authorized Service Center (ASC) in Delhi. Xiaomi also announced that it had become the “first industry brand” to be certified under ISO 9001 and 14001 for its after-sales quality management systems. Xiaomi claims it has service centers spread across over 680 cities in India now.