18-year-old Instagram User With 26 Lakh Followers 'heartbroken' After She Couldn't Sell 36 T-shirts

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18-year-old Instagram influencer Arii couldn’t even sell 36 T-shirts despite having 26 million followers. Here's what she has to say:

Written By Tech Desk | Mumbai | Updated On:
(Credit: Arii / Instagram)

Why would you not want to be social media celebrity with millions of fans and followers to like and comment on your posts? Being a true blue Instagram influencer is often challenging and tiresome. You have to influence others, maintain your online persona, share constant updates with your fans and followers in the form of photos, videos, ephemeral stories and of course, interact with them on a regular basis

Over the last few months, earning money through Instagram has become a solid source of revenue for many influencers. But it all boils down to how many (genuine and active) followers they have. Obviously, the number of followers matters so much in the influencer’s business. But it is not a very powerful benchmark to measure someone’s success in the long run.

Well, an 18-year Instagram influencer who goes by the name Arii has learnt it the hard way. According to BuzzFeed News, Arii has nearly 26 lakh followers on her Instagram profile. But recently, Arii posted something which was nothing but a shocker. In spite of having such a massive fan base, Arii couldn’t even sell 36 T-shirts she was supposed to. Let us give you a bit of background:

Instagram influencers usually tie-up with different brands to promote their products. Arii was also working with a clothing company and as part of her initial sale, she was supposed to sell at least 36 T-Shirts.

READ | Instagram influencer bursts into tears after her account with hundreds of thousands of followers gets deleted

But when Arii couldn’t complete her first sale, she expressed her grief in a separate post (now deleted) on her Instagram profile. This is what she had to say:

"Unfortunately the company that I'm working with goes based on your first drop sales. In order for them to order and make my products (even to keep working with them) I have to sell at least 36 pieces (knowing I've become super irrelevant, I already knew it was gonna be hard) but I was getting such good feedback that people loved it and were gonna buy it.

She further added:

“No one has kept their word so now the company won't be able to send out the orders to people who actually bought shit and it breaks my heart."

Meanwhile, this is how Twitterati reacted:


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