Over the last few years, Instagram's ever-increasing popularity has reached its peak, especially among youngsters. And with Instagram influencer marketing on the rise, the platform has also become a great source of business and revenue for brands and influencers. If you were wondering how much money these celebrities could be making per Instagram post, we have some data and figures that you may certainly find interesting!
HopperHQ, an Instagram scheduling tool, has published Instagram Rich List 2019, which includes celebrities across different fields like Sports, Lifestyle, Fashion, Fitness, among others. Instagram's Rich List for 2019 essentially reveals how much money each celebrity earns for a single Instagram post. It also includes the captain of Indian Cricket team Virat Kohli and actor Priyanka Chopra. Virat Kohli is the only Indian cricketer to make it to the Sports list.
Instagram influencers and celebrities earn money for a paid or sponsored post or campaign on Instagram and the final amount of depends primarily on the number of followers, audience-reach and user-engagement. With more than 38 million followers on Instagram, Virat Kohli earns $196,000 (approximately 1 cr 30 lakh) per Instagram post.
Meanwhile, Priyanka Chopra makes $271,000 (Approximately Rs 1 cr 85 lakh) for a single Instagram post. Priyanka Chopra has over 43 million followers on Instagram.
Here's the list of Top 25 celebrities who earn the most per Instagram post:
Recently, Instagram started hiding likes on Instagram posts for more users in countries such as Australia, Brazil, Canada, Ireland, Italy Japan and New Zealand. The move came in response to criticism about its impact on mental health.