''Fake News A Multi- Variable Problem, There Is No One Fix'' Says Twitter CEO Jack Dorsey

Ahead of elections in the world's largest democracy, Twitter CEO Jack Dorsey on Monday, November 12 paid his maiden visit to India where he vowed to check the spread of fake news but said there is no "one fix" solution for the "multi-variable" problem.

Twitter -- which counts India among its priority markets -- has a large number of politicians in the country on its platform, who engage with residents and extensively use it around elections.

"In a number of conversations, it's become more important that we scope the problem as tightly as possible because fake news or misinformation as a category is way too big," he said addressing a town hall at the IIT-Delhi.

He added that if certain content is found to be misleading, it is the company's job to ensure that such information is picked out and prevented from spreading.

"If the intent (of the content) is to mislead, we need to understand and pick out this information and then it's our job to ensure it doesn't spread and our job is to ensure it doesn't gain the impressions beyond its given reach," he said.

Dorsey, who met Congress President Rahul Gandhi earlier in the day, pointed out that it was also important to understand the intent and context of the information to address the issue of fake news and misinformation.

"This is a multi-variable problem and there is not going to be one fix, it's like security. No one can build a perfect lock that no one can break," he said, adding that like with security, the company will have to stay ahead of those spreading misinformation.

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Dorsey said Artificial Intelligence could help build a solution that may be near perfect.

Social media firms have been facing the menace of rumours and fake news floating on their platforms. Organizations like Facebook and WhatsApp have taken a number of steps, including sensitization programs among users across the country.

Dorsey cited the example of a tweet on its platform, posted ahead of the 2016 Presidential elections in the US, that said voters could register themselves on the shortcode provided in the tweet.

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Twitter on Monday, November 12 also launched its '#PowerOf18' initiative aimed at encouraging Indian youth to contribute to public debate and participate in civic engagement in the upcoming election season. According to a survey conducted by Twitter India, voting rights emerged as the top response when asked what people would consider the power of turning 18 years old.

The research, conducted with over 3,600 respondents aged 18-30-year-olds, found 94 percent respondents indicating that they would vote in the upcoming elections, while 87 percent said they believed that voting made them a responsible citizen.

The study also pointed towards the increasing importance of social media for information consumption as 69 per cent of Twitter users surveyed said they always stay up to date with political news and events versus 44 percent of non-Twitter users