For Facebook, 2018 will go down in history as the year of Cambridge Analytica privacy scandal, the biggest ever for Facebook, that shook the social media giant to its foundation. If that wasn't enough, history will also remember 2018 as the year Facebook was forced to launch its apology tour, right from parliaments to full-page newspaper ads. And since then, Facebook has consistently been at the epicenter of crisis rising from numerous data and privacy scandals around the world.
For those who care, Netflix's upcoming documentary about the entire fiasco called 'The Great Hack' is expected to put things into a narrative that a common man can understand. The Great Hack is releasing on Netflix and in select theatres July 24. Meanwhile, the official trailer is already out on YouTube.
Watch the official trailer of 'The Great Hack'
From the trailer, The Great Hack features British investigative journalist Carole Cadwalladr who exposed the Cambridge Analytica scandal, as well as other key figures who played a very important role in the entire investigation. The documentary also features ex-employees of the controversial data analytics firm such as Brittany Kaiser and Christopher Wylie who later turned up as whistleblowers.
"They took your data. Then they took control. The Great Hack uncovers the dark world of data exploitation through the compelling personal journeys of players on different sides of the explosive Cambridge Analytica/Facebook data scandal. In select theaters and on Netflix July 24," the description of the YouTube trailer reads.
Commenting on the official trailer of The Great Hack, this is how users reacted:
"Thought this was gonna be a cool action movie turns out it's real life," said one user.
"this is like a black mirror episode come to life," said another.
"You have no privacy, your data are just products on a market, and you know what's the worst? There's nothing you can do about it," a YouTube comment read.
Cambridge Analytica? What is it?
Facebook was severely criticised for its involvement with Cambridge Analytica, a UK-based data analytics firm that closed its operations in 2018 following the series of investigations reported globally. The investigation revealed how users’ data such as likes on Facebook posts were used to meddle with the 2016 United States presidential election.