Coca-Cola renews partnership with ICC

The partnership has been renewed for 8 years, till 2031.

Source: Pexels Photo

This is ICC's longest-ever associations with any single brand.

Source: ICC

Coca-Cola and ICC's partnership began in 2019.

Source: Pexels Photo

The initial deal covered tournaments like ICC Men's Cricket World Cup 2019 and the T20 World Cups, along with all global events.

Source: Unsplash

Coca-Cola's brands will maintain their exclusive status across all major men's and women's cricket events, until 2031.

Source: Pixabay

Coca-Cola had long-standing association with Olympics for 8 years and with FIFA for over 80 years.

Source: Pexels