February 13, 2024Anmol Nagpal

Elon Musk to allow advertisers to run ads next to creator's profile on X

Elon Musk's X (formerly Twitter) will soon allow advertisers to place ads next to a curated list of content creators with its new Creator Targeting feature.

Source: X

Advertisers will now be able to choose to have their ads run before videos from specific creators.

Source: Pexels Photo

These ads will be visible in the user's home timeline and on the creator's profile.

Source: Pexels Photo

The company said, "We are enabling a new opportunity for advertisers to connect to their customers by aligning with some of the world’s best content creators."

Source: X Photo

Starting this month, advertisers on X can run ads against a curated list of premium content creators via Creator Targeting.

Source: Pexels Photo

The company said it will soon add the ability to serve ads to individual creator's profiles, eliminating the chance of an ad appearing next to a controversial post.

Source: Pexels Photo

X's ad revenue has fallen by more than 50 per cent since Musk took over the company.

Source: AP

Meanwhile, just last year, X's ad revenue was around $2.5 billion, well short of the $3 billion target set by the company.

Source: Pexels Photo

Apple, Disney and IBM, pulled their ads from the platform in response to allegations that Musk had posted anti-Semitic conspiracy theories.

Source: Pexels Photo