December 19, 2023Business Desk

India's single malts take centre stage in $33 billion spirits market

Indian single malts are reshaping the $33 billion spirits market, gaining global recognition and altering the industry landscape.

Source: Pexels

Indri, a two-year-old Indian single malt recently named the world's best whisky, is driving production expansion with unique features like a three-hole golf course.

Source: Official website

Established global brands like Glenlivet and Talisker are competing with Indian rivals Indri, Amrut, and Rampur as consumers explore new whisky brands during the pandemic.

Source: Pixabay

Brands like Indri, Amrut, and Rampur have seen significant growth, outpacing Scotch in 2021-22, with Indian malt consumption predicted to grow at 13% annually until 2027.

Source: Pexels

Pernod Ricard and Diageo respond to the trend by launching Indian single malts, Longitude 77 and Godawan, signalling a shift from Scotch to embracing Indian whiskies.

Source: Pixabay

Industry leaders express optimism about the future of Indian single malts, citing growth and recognition, both domestically and internationally.

Source: Pexels