Indian single malt sales have reportedly overtaken global players, according to an early estimate by the Confederation of Indian Alcoholic Beverage Companies (CIABC).
Source: Pexels
The agency's estimates suggest that Indian Single malts accounted for nearly 53 per cent of total sales in 2023, according to media reports.
Source: Pexels
According to the agency, the domestic brands lodged a growth of about 23 per cent in 2023, an impressive surge, compared to the imported brands at 11 per cent.
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Of the total sales of around 6,75,000 cases (of nine litres each) of single malts, 3,45,000 cases came from Indian-origin makers.
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The top Indian brands which contributed to this milestone included Amrut, Paul John, Radico Khaitan's Rampur, and Indri, among others.
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The top global brands to register the highest sales were Glenlivet, Macallan, Lagavulin, and Talisker, the agency noted.
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The feat comes as the Indian whiskey makers have recently emerged as a top player in the $33 billion spirits market.
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Indian single malt Indri was crowned the world's best whisky in August 2023. Indri's $421 Diwali Collector's Edition won "Best in Show" at the Whiskies of the World Awards blind tasting in US.
Source: Official website
One of the world's biggest whiskey markets, Indian single malts soared 144 per cent in 2021-22, beating the 32 per cent growth in Scotch, according to the data from IWSR Drinks Market Analysis.
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The agency further predicts that until 2027, the consumption of Indian malts is set to grow 13 per cent a year as compared to Scotch at 8 per cent.
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With increasing love for homegrown brands, Indri maker Piccadilly Distilleries had said earlier that it seeks to expand capacity by 66 per cent to 20,000 litres a day by 2025.