February 22, 2024Nitin Waghela

Zara’s parent firm expands Gen Z focused label

Inditex is expanding its low-priced brand Lefties to counter Chinese-founded rival Shein

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Consistent growth of Shein, an online marketplace with no physical stores, is putting pressure on retailers like Inditex and H&M

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Zara has become less competitive on price since Inditex started hiking prices at its core brand

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Lefties, which started life as an outlet for Zara leftovers, now has stores in 17 countries, including Egypt, Mexico, and Romania

Source: Unsplash