Zomato plans to expand Blinkit to compete with ecommerce giants
Food delivery major Zomato is planning to expand its 10-minute delivery platform, Blinkit, by adding products from various categories, according to a media report.
Source: Zomato
The latest move could potentially put Zomato in direct competition with e-commerce giants like Amazon and Flipkart.
Source: Unsplash
To achieve this, Zomato plans to build its supply chain to directly source products and manage stock, according to the sources.
Source: Zomato
This push into the direct-to-consumer (D2C) space is being seen as a long-term growth driver for the company.
Source: ANI
Zomato has already been in talks with individual brand owners across various categories to stock up on inventory, the report added.
Source: PTI/ Representational
It has been reported that Zomato is planning to manage the products' flow for Direct-to-Consumer (D2C) brands, similar to marketplaces, without owning any inventory directly.
Source: Shutterstock
Zomato CEO Deepinder Goyal had stated on August 3, 2023, that Blinkit will be more valuable in terms of delivering shareholder value than the core business in the next decade.