Know how Gmail will reduce spam emails in your inbox from April

Google is cracking down on bulk email senders to reduce the amount of spam users receive.

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In particular, bulk email senders will start to see their emails rejected more often unless they start to comply with Google's new policies.

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The new policies require them to authenticate their messages and only send emails to people who want to receive messages from them.

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While implementing the restrictions on bulk senders, Google said, “You shouldn’t have to jump through hoops to stop receiving unwanted messages from a particular email sender."

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Gmail's updated spam policy prevents bulk senders (those who send 5,000 emails per day) from sending excessive emails to users.

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The guidelines also state that bulk senders must implement a one-click unsubscribe button for all commercial and promotional emails by June 2024.

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The unsubscribe button must be visible in the body of the message, and commercial senders must process these requests within two days.

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Google now says that starting this month, bulk senders who do not meet the company's sender requirements will receive temporary errors.

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These temporary errors will be limited to a small percentage of non-compliant traffic and are intended to help senders identify traffic that doesn't meet Google's requirements.

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Meanwhile, Google notes that it will start rejecting a percentage of "non-compliant" email traffic from April and that this percentage will gradually increase.

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