Spotify to launch podcast ad marketplace in five countries including India

Spotify is extending its podcast advertising marketplace, the Spotify Audience Network, to five new markets, including Sweden and India.

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The move is part of Spotify's efforts to provide more monetisation opportunities for podcast publishers and creators globally.

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The Spotify Audience Network was initially launched in 2021 and was accessible in nine countries, such as Germany and the United States.

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Spotify aims to boost advertising revenue from podcasts, having invested heavily in its podcast portfolio, which includes 5 million titles and reaches an audience of 100 million podcast listeners.

Source: Unsplash