November 16, 2023Business Desk

Spotify to launch podcast ad marketplace in five countries including India

Spotify is extending its podcast advertising marketplace, the Spotify Audience Network, to five new markets, including Sweden and India.

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The move is part of Spotify's efforts to provide more monetisation opportunities for podcast publishers and creators globally.

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The Spotify Audience Network was initially launched in 2021 and was accessible in nine countries, such as Germany and the United States.

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Spotify aims to boost advertising revenue from podcasts, having invested heavily in its podcast portfolio, which includes 5 million titles and reaches an audience of 100 million podcast listeners.

Source: Unsplash