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Updated May 17th, 2021 at 17:35 IST

Dubai launches first in-person int'l tourism event

As violence flares within Israel and after Israeli airstrikes on Gaza City killed at least 42 people Sunday, it was business as usual for a senior Israeli tourism official in Dubai as she promoted the country as a must-see destination for Muslim visitors.

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As violence flares within Israel and after Israeli airstrikes on Gaza City killed at least 42 people Sunday, it was business as usual for a senior Israeli tourism official in Dubai as she promoted the country as a must-see destination for Muslim visitors.

It might seem an odd proposition at an odd time given that major airlines have suspended flights to Israel amid the flare-up in violence and while the spread of coronavirus remains a threat.

But at Dubai's Arabian Travel Market, billed as the first travel and tourism event to happen in person since the global coronavirus outbreak, a small Israeli booth marketed the country as the “Land of Creation.”

Promotional videos advertised Israel's vegan culinary scene, its beaches and urged: “Book Your Trip Now” to Tel Aviv.

But with the violence leading the world's television news?

"We were not talking about it. We are talking about the future. We are talking about what we can do to bring tourism to Israel,” said Ksenia Kobiakov, director of new markets development at the Israeli Tourism Ministry.

The presence of Israel at the travel and tourism event in Dubai highlights the United Arab Emirates’ business-first approach and demonstrates how rapidly ties with Israel have developed since the UAE and Israel signed an accord to formalize ties in September.

It also signals how even the most brutal conflicts between Israel and the Palestinians are no longer viewed by some Gulf Arab leaders through a prism of Muslim or Arab solidarity, but as part of a wider calculation in a region gripped by multiple threats.

Israel's tourism minister was scheduled to attend a panel at the conference on Gulf-Israeli tourism, but the panel was quietly renamed and her visit to Dubai did not transpire. Israeli tourism officials say the minister's visit was never approved by the prime minister and the cancellation had nothing to do with the current fighting.

The first plane of Israeli tourists to the UAE landed in November. Since then, the UAE has welcomed tens of thousands of Israelis to its sandy beaches and marbled malls, with most flocking to Dubai.

Kobiakov said the hope is that Emirati citizens and foreign residents of the UAE will visit Israel in return and help its tourism sector rebound when the country is open again to tourists.

“We came here to show Israel as a new destination for the UAE and Gulf countries, as a very colourful, exciting destination that is open,” Kobiakov said.

The current round of violence could impact Israel's plans to lure back tourists, particularly its effort to appeal to Emirati and Bahraini citizens and not just potential investors or officials from these countries. Violence around the Al-Aqsa mosque in east Jerusalem drew rare rebuke of Israel by both countries, which signed accords recognizing Israel last year.

At least 188 Palestinians have been killed in Gaza, including 55 children and 33 women, with 1,230 people wounded since long-simmering tensions erupted on Monday.

Eight people in Israel have been killed, including a 5-year-old boy and a soldier. Violence has also roiled across Israeli cities between Jews and the country’s Palestinian Arab citizens, as well as in the occupied West Bank.

The four-day "Arabian Travel Market" event aims to promote and help with the recovery of global tourism in 62 countries participating in the exhibition, including Israel.

In the Egyptian pavilion, Egypt's Tourism Minister Khaled el-Enany said the numbers of tourists is increasing again.

"Egypt is a perfect destination for the post COVID, our tourism is really an open air tourism," he said.

El-Enany welcomed new competition from neighbouring countries saying "this of course will motivate us to enhance the quality and the services that we are offering to the tourists."

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Published May 17th, 2021 at 17:35 IST

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