Advertisement

Updated December 11th, 2019 at 15:24 IST

Nike launches new swimwear collection for women who wear hijab

Nike launched a new swimwear collection on December 10, designed for hijab-wearing women to not choose between modesty and movement with comfort and confidence.

Reported by: Kunal Gaurav
nike
| Image:self
Advertisement

Nike launched a new swimwear collection, on December 10, designed for hijab-wearing athletes. The Victory Swim Collection includes Nike Victory Full-Coverage Swimsuit, along with swim separate options - the Nike Victory Swim Hijab, the Nike Victory Swim Tunic Top, and the Nike Victory Swim Leggings.

Nike, in a statement, said that the inspiration for their latest collection came from the “passionate responses” of athletes for the Nike Pro Hijab. The designers were determined to innovate for athletes from diverse communities, abilities, and aspirations. Nike acknowledged that there was a lack of options for female athletes “who don’t want to choose between modesty and movement with comfort and confidence”.

Read: MLB Reveals Nike 'Swoosh' Jerseys For Next Season; Baseball Fans Give Mixed Reactions

Existing swimwears were hindrance

The company said that the existing swimwears were more of a hindrance than a conduit due to baggy garments. “The more we listened, the more possibility we saw to serve female athletes in new dimensions,” said Martha Moore, Nike Creative Director. “As we continue broadening our vision for innovation, we’re excited to inspire more women to see themselves in sport by thinking creatively and designing inclusively,” she added.

Zahra Lari, an Emirati figure skater and the first in her sport to don the hijab in competition, regularly swims for training and recovery session. She recently tried the Victory Swim Collection and said, “I feel super light and confident in this”. She said that the hijab collection is different than any of the swimsuits and it helped her swim better.

Read: LeBron James, Anthony Davis, Kyrie Irving Lace Up Kobe Bryant's Decade-long Nike Kobe 4

In October, a Brooklyn-based MSCHF brand customized white Nike Air Max 97s with holy water which got sold out within a few minutes, that too at $3,000. The sneakers were filled with actual holy water from the River Jordan and a crucifix was threaded through the laces. The sole injected with holy water so that one can literally walk on water like Jesus. The limited-edition shoes with its distinctive features apart from holy water and crucifix helped it get out of stock within minutes.

Read: MLB: Here Is How All The Teams Will Be Kitted Up In The Upcoming 2020 Season By Nike

Read: Manchester City Star Raheem Sterling To Earn Big Bucks With New Nike Deal

Advertisement

Published December 11th, 2019 at 15:07 IST

Your Voice. Now Direct.

Send us your views, we’ll publish them. This section is moderated.

Advertisement
Advertisement

Trending Quicks

How to Keep Yourself Safe from Unhealthy Air?
a few seconds ago
TMC Delgation at ECI Office
10 minutes ago
Congress Press Conference
17 minutes ago
Raw Mango
18 minutes ago
Gen Z worker goes to the salon while “working from home”
20 minutes ago
Lionel Messi
21 minutes ago
Jailed Gangster Mukhtar Ansari Passes Away
23 minutes ago
Lok Sabha Elections 2024 LIVE
26 minutes ago
Tie-dye printed shirts
31 minutes ago
Sri Lanka on High Alert on Good Friday
32 minutes ago
Gautam Gambhir gets into a fight with Virat Kohli
33 minutes ago
Advertisement
Advertisement
Advertisement
Whatsapp logo