Red Bull's Dietrich Mateschitz Hunt For Hidden Jewels In Austrian Alps

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Red Bull businessman Dietrich Mateschitz has made no mystery of his adoration for adrenaline-energized outrageous games like mountain biking and paragliding.

Written By Sounak Mitra | Mumbai | Updated On:
Red Bull

Red Bull businessman Dietrich Mateschitz has made no mystery of his adoration for adrenaline-energized outrageous games. The 75-year-old pilot and skiing enthusiast sponsor sports like mountain biking and paragliding to depict his energy drink as the stuff of experience. The 75-year-old pilot and skiing enthusiast sponsor sports like mountain-biking and paragliding to depict his energy drink as the stuff of adventure. With total assets of about $11 billion as per the Bloomberg Billionaires Index, the Austrian businessman likewise possesses two Formula One racing teams and the German football club, RB Leipzig. 

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Dietrich property includes a 1908 Art Nouveau guesthouse

More clearly, he has been on a 10 year-long acquisition spree in the Austrian Alps, purchasing palaces and villas from houses of worship or privileged families that couldn't manage the cost of their upkeep. His property includes a 1908 Art Nouveau guesthouse that a steelmaker never again required, a remote country house on the shores of Wolfgangsee and a bar built-in 1603. He has spent millions to reestablish the structures, fixing frescos and stucco roofs. He has turned some properties into guesthouses and hotels to attract visitors to his Formula One Track. His highly seasonal Murtal region project, which includes the race track, seven hotels, and cafes, for instance, lost about 30 million euros in 2016 and again in 2017.

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Mateschitz is reconstructing an Alpine inn

Currently, Mateschitz is reconstructing an Alpine inn and planning the restoration of Thalheim Castle, close to which his 27-year-old son, Mark, runs a brewery. The local communities have welcomed his investments. The government also encourages more industry into the region. More than 200,000 people visited the region for Formula One races over the summer and a similar number came for MotoGP, two key crowd-pullers. He spends parts of his summers in a little mountain cabin in the district. Approved to land in 25 spots in the territory, he regularly plants one of his helicopters in front of lodging or a horse stable where he breeds the jeopardized Trakehner race. In some cases, he stops by a hotel for a glass of wine and a visit with local people.

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