Emma Coronel, the 29-year-old wife of Joaquin 'El Chapo' Guzman, the former Sinaloa cartel boss, is planning to launch a new line in clothing by the name of the jailed Mexican drug lord who was convicted earlier this year for smuggling huge amounts of cocaine, heroin and methamphetamine into the United States, as well as for money laundering and possession of firearms by a US Federal Court.
Coronel said, "I have a project for a line of clothing... It is my goal to promote my style and Joaquin's."
Adding to that, she also said that she is now calling for interested designers to contact her via her lawyer Mariel Colon, one of the defence attorneys who represented her husband.
Moreover, she also invited suggestions from social media followers for the clothing line, which will feature Guzman's name and initials, JGL.
She said that the company would be a joint venture and that her seven-year-old twin daughters are her inspiration. Speaking to New York Daily News, she said, "This project is an idea Joaquin and I have had for a long time. Before he was in the US we talked a lot about this topic. Really, it's both of our ideas. We'll talk a little about both of our ideas - that he has and a touch of mine, obviously. Our greatest inspiration is our daughters."
The former beauty queen also said that the company will start out with caps and aim to be accessible to everyone. She said, "I want to start with a line of caps, then I'll begin to produce clothes, jackets."
It is uncertain as to what will happen to the company's potential profits because the 'Son of Sam' law deters criminals from making money from within prison. But the company already has an official website and could start selling clothes in the US and Mexico sometime this year.
Apparently, in January this year, a woman claiming to be Guzman's daughter, Alexandrina Gisselle Guzman, launched her own brand of clothing, jewellery, and liquor under the brand name, 'El Chapo 701.' The number referred to the gangster's ranking in the 2009 Forbes list of the world's richest people. However, Coronel has neither made any mention of the existing clothing line with her husband's name attached to it, nor regarding the trademark conflict that it could fuel.
Guzman is due to be sentenced on June 25 and could face life imprisonment.