Fresh off the recent success of launching Myntra products in Canada, the world's biggest retailer Walmart now plans to introduce the brand in its home market USA in order to expand its offering. Walmart purchased 77% of Flipkart for $16 billion ten months ago in May 2018. Myntra is owned by Flipkart.
Top executives at Walmart international confirmed that the giant was looking forward to launching products produced by Flipkart-owned Myntra in the United States very soon as it looks to expand the footprint of the Indian brand in the region.
Brands associated with Myntra were sold online in Canada the previous year and could now be launched in the stores. Walmart is looking to take up "fashion learnings" from the Indian brand and looks to implement the same in some of its in-house brands. While this could mean a huge expansion of the market for Flipkart and its subsidiaries. Walmart also aims to sell its in-house brands in the US through its outlets.
“We enabled Myntra to be online in Canada and we are also anticipating launching Myntra brands in our stores in Canada in Q3, a nice compliment for an omnichannel experience for our customers," said JP Suarez, executive vice president, and chief administration officer, Walmart International. “We are exploring with the Myntra product here into the US online marketplace -- exploring all those trade lanes possible with Myntra products."
Prior to its launch in Canada, Myntra's then chief executive Ananth Narayanan was removed from the role and was replaced by Flipkart's Amar Nagaram who pushed for expanding the brand to Canada. The change in the leadership of the company also brought about several other amends, distinctively different from their previous working styles. Nagaram announced the transfer of 120 employees on the payroll of Jabong to work for Myntra even though the former would continue to exist as a separate e-commerce platform.
The Nagaram-led Myntra instilled in Walmart an interest to learn from the former's private brand that sold women fashion named All About You in October 2018. All About You was advertised and endorsed by actress Deepika Padukone and was sold in Walmart stores in Canada, targeting the significantly large Indian population living in Canada.