Published 18:10 IST, October 11th 2024
Maruti Suzuki Fronx Achieves Fastest 2 Lakh Sales Milestone in Just 17.3 Months
The Maruti Suzuki Fronx achieves 200,000 sales in 17.3 months, becoming a leader in the sub-4m SUV segment with dynamic design, advanced features.
In another important milestone for Maruti Suzuki India Limited (MSIL), the Fronx has crossed the 2-lakh sales landmark in what is called 17.3 months since its launch back in April 2023. It rose to become quite a benchmark setter in the sub-4m SUV segment due to its dynamic design and multiple powertrain options along with a long list of modern features. All this, of course, set a New Benchmark in the sub-4m SUV Segment.
Achievement of Fastest 2 Lakh Sales Milestone
This milestone comes on the back of the SUV being the fastest new model to hit 1 lakh sales, in January 2024, just 10 months after launch. The second 1 lakh has come in even quicker, at 7.3 months, underlining the appeal of the Fronx to Indian consumers. There has been tremendous demand for the Fronx across cities in Tier 1 and Tier 2 with NCR, Delhi, Mumbai, Kochi, and Bengaluru making up the top five markets. Its 1.0-liter Turbo petrol engine, in turn, has built interest among customers who are looking for an even more spirited driving experience.
Maruti Suzuki Fronx Price and Design
The Maruti Fronx boldly stands out with robust exterior styling, sharp character lines cut into its body, and a premium, feature-packed interior. Technological advancements embodied by this vehicle are a 22.86 cm (9-inch) HD Smart Play Pro+ Infotainment System, wireless Apple CarPlay and Android Auto connectivity, Head-Up Display, 360-degree camera, wireless charging, and Suzuki Connect. Tech-savvy customers, therefore, place it at the apex of their consideration set. The ex-showroom price of the Fronx ranges between Rs 7.52 lakh and Rs 13.04 lakh.
Maruti Suzuki Fronx Engine
Maruti Suzuki offers the Fronx with a choice of petrol or CNG, available in manual, AMT, and automatic transmissions. This model includes two options of petrol engines which are a 1.2-liter NA petrol engine and a 1.0-liter turbo petrol engine. The 1.2-liter engine produces 89 bhp and has a fuel efficiency of 21.79 kmpl, while the 1.0-liter turbo engine gives 99 bhp with a fuel efficiency of 21.5 kmpl; this meets various customer driving preference needs.
Statement from Maruti Suzuki India
Commenting on this achievement, Mr. Partho Banerjee, Senior Executive Officer, Marketing & Sales, Maruti Suzuki India Limited said, “The success of the FRONX is a clear sign of Maruti Suzuki’s ability to anticipate evolving customer expectations and deliver products that not only meet but exceed them.” With unprecedented 16% YoY growth in FY25, this compact SUV has evidently attracted the interests of first-time buyers besides quickly becoming the preference for upgraders within the segment.
FRONX speaks to the more discernible SUV buyer of today, someone who seeks an exciting turbo experience, futuristic design with a tech-loaded cabin, and multiple powertrain choices. The ability to mix it with a turbocharged engine and paddle shifters will appeal to those that look for a more spirited and dynamic driving experience. “We see many more sales building on this success as the company continues its path of innovation while keeping an eye on providing exceptional value to our customers.”
With this latest milestone, the Fronx continues to solidify its position as a game-changer in the sub-4m SUV segment, combining stylish design, advanced features, and versatile powertrain options to meet the diverse needs of Indian consumers.
Updated 18:10 IST, October 11th 2024