What did people order from Blinkit on New Year's eve? Zomato CEO shares details
Blinkit, a Zomato-backed online grocery delivery service, has lately made headlines after changing its name from Grofers and promising clients rapid delivery.
- Republic Business
- 2 min read
Blinkit, a Zomato-backed online grocery delivery service, has lately made headlines after changing its name from Grofers and promising clients rapid delivery in just 10 minutes. It appears that the app has acquired traction and is meeting client demands within the time frames specified.
With the night curfews in effect across the various cities and cancelled plans, the order rate was predicted to skyrocket on New Year's Eve, and it did. Deepinder Goyal, CEO of Zomato, provided some interesting insights on Twitter. Goyal, in one of his tweets, wrote, "An update from @letsblinkit – 7,000 packs of nachos have been ordered already. And 43,000 cans of aerated drinks. Not going to share the stats on condoms."
An update from @letsblinkit – 7,000 packs of nachos have been ordered already. And 43,000 cans of aerated drinks. Not going to share the stats on condoms 🤫 @albinder
— Deepinder Goyal (@deepigoyal) December 31, 2021
In a subsequent tweet, he stated that 10,000+ COVISELF kits had been delivered by Blinkit on New Year's eve. He also urged everyone to maintain safety.
On a separate note, 10,000+ COVISELF kits have been delivered by @letsblinkit today. Party safe, everyone.
— Deepinder Goyal (@deepigoyal) December 31, 2021
Cc @albinder https://t.co/L32jJd4SMD
– 130,154 liters of Soda
— Deepinder Goyal (@deepigoyal) December 31, 2021
– 11,943 ice packs (hope no one is getting injured, and this is just for drinks)
– 4,884 jars of dips to go with nachos and chips
– 6,712 tubs of ice creams
– 28,240 packs of instant popcorn (this is what we do usually in 2 weeks time at @letsblinkit )
Moreover, Blinkit CEO, Albinder Dhindsa also tweeted, "50,000+ nimbus sold already today. I guess its tequila time.@letsblinkit."
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50,000+ nimbus sold already today. I guess its tequila time. @letsblinkit
— Albinder Dhindsa (@albinder) December 31, 2021
Grofers is now Blinkit
Grofers rebranded as Blinkit earlier this month in response to increased competition in the rapid commerce industry. Blinkit, in which Zomato already has a strategic position, competes with Swiggy's Instamart, BigBasket, Dunzo, and the upstart Zepto. The rebranding occurs at a time when most competitors are stockpiling cash to compete in the cash-sucking market.
Blinkit, as it happens, has intentions to deliver products other than groceries. It has already begun to supply things such as electronics and cosmetics.