Updated April 26th 2025, 12:37 IST
Akshaya Tritiya is a significant Hindu festival, linked with new beginnings as well as prosperity and it will be observed on Wednesday, April 30, 2025.
Akha Teej or Akshaya Tritiya takes place on the third lunar day of the Shukla Paksha in the month of Vaishakha. This is a festival that is celebrated widely across India as it is considered an auspicious day to make investments, especially gold.
As per Hindu beliefs, all good deeds or important financial moves are typically made on Akshaya Tritiya as it brings lasting success.
The words Akshaya Tritiya mean "eternal" and "third", respectively.
Traditionally, the day is marked by the purchase of gold, which is believed to bring continued wealth. This is a practice which is deep rooted in the Hindu psyche and households, wherein families typically make major financial decisions on this day and even start new ventures.
According to mythological beliefs, it is believed that the Treta Yuga began on this day and Lord Vishnu's sixth incarnation, Parshuram was born.
Certain other legends say that Maharishi Ved Vyasa started narrating the Mahabharata to Lord Ganesha on this day, and the river Ganga descended from the heavens to earth.
The 'tithi' for Akshaya Tritiya begins on April 29, 2025, begins at 5:31 pm and it ends at 2:12 pm on April 30, 2025.
The 'muhurat' for the puja starts at 5:40 am and ends at 12:18 pm on April 30, 2025.
Since gold is seen as a symbol of wealth and abundance, therefore, buying it on this day is believed to ensure prosperity. It is also a financial strategy to preserve value and hedge against inflation, using modern investment tools.
Published April 26th 2025, 12:37 IST